Creative Director / Design Lead
What I did
Sometimes ideas are just driven by passion and love. Other times it's that brief!
This was a love project was formed by a few of us at the agency. Initially created by the fear and worry of losing a child, tied in with the trend to track and monitor one's acticity we created Footprints.
We prototyped a personal tracker that would be placed in your childs show (had to be made in china). Supported with an app that allowed you to not only monitor you childs whereabouts but also how active they were from day to day.Gamification added another layer with AR that we then started to demo to potential investors. Watch this space!