Launch of brand
It’s John Frieda’s first ever range for men, designed to help guys keep that ‘just-stepped-out-the-barber’ look and feel – for the sort of confidence that lets you style anything out.
To prove it works, we spoke to Jack Guinness and Chris John Millington: two models, influencers and general men about town. First we sorted their hair with JF Man and then we let them loose on London with some tricky missions to style out – from an impossible photo shoot to a game of turbo-charged truth or dare.
Their followers posted the challenges and then we used video on-demand, a new website, online advertising and social to get the JF Man story out there. All Jack and Chris had to do was Style It Out…
What I did?
Developed and presented ideas to client
Worked with talent agency (Red Pill) to source our influencers and work out their program
Directed the design from UX through to build.
Art director on the shoot with Jack and Chris