brand identity

Visual Brand Identity
Creative Director

A full rebrand in lockdown. All meetings via Zoom. Everyone WFH. Showed me it can be done!

Three months to take Global esports marketing agency Lagardère Sports and Entertainment to its rebrand as SPORTFIVE. The company's transformation to SPORTFIVE marks as shift in focus “to a dual organizational structure of dedicated market areas and global growth units.

What I did?
Intial ideation on brand names, visual direction and tone.
Led the design team working on all brand development
Presented all creative and managing clients expections.